Hooking the Reader & Sticking the Sale—Formatting Matters

Great words

Kristen Lamb's Blog

I feel so lost…. I feel so lost….

For those who are considering self-publishing, there is an element almost as important as the writing itself, but it’s a bit of an unsung hero. Formatting.

Presentation is vital. Chefs get this. Fashion designers get this. Car dealers get this. So should we. This is our art, but what makes us professional is when we care enough to send the very best.

We live in the best time to be a writer. Paper is going away. Not all the way, of course. Yet, with digital devices taking over every aspect of our lives, we need to think like business people. In sales, we used to say, “Fish where the fish are.” With the mass influx of smart phones, tablets and e-readers, the most likely place a reader will consume our work is going to be via digital. Also, when one considers we now have entire generations

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